Each edition arrives with a new idea, palette and stage language. As exclusive creative partner, La Miré designs the guest journey end-to-end. In Silver Accord we chose silver over gold – refined, restrained, human. VIPs received engraved metal invitations in velvet boxes; on site, a live signing ritual let guests inscribe a silver wall later archived by Forbes France — relationships, made tangible.
task & context
A private, invitation-only gala must celebrate people, not materials, and run flawlessly under tight windows.
Task:
• Define the edition theme and key visual
• Build identity, menus, signage, photo wall
• Design scenography, light & DMX cues
• Produce engraved metal invites in velvet boxes
• Curate artist program and show-direct the night
• Orchestrate guest journey and concierge RSVP
Task:
• Define the edition theme and key visual
• Build identity, menus, signage, photo wall
• Design scenography, light & DMX cues
• Produce engraved metal invites in velvet boxes
• Curate artist program and show-direct the night
• Orchestrate guest journey and concierge RSVP
idea & concept
Key idea
“Silver Accord”
Silver stands for time and trust; people are the gold. We translated the idea into a tactile ritual: names inscribed in silver, light grazing a relief surface, and a stage language that stays quiet so voices carry.
